Product Marketing Manager (Finance)
Overhead Door Corporation has three operational divisions - Access Systems Division (Overhead Door, Wayne Dalton, and TODCO plus our services arm, Creative Door and Wayne Dalton Sales & Service), The Genie®Company, and Horton Pedestrian Systems (Horton Automatics, Flex by Horton, Won-Door plus our services arm of Door Services) - all heralded as industry leaders.
The Division
Horton Pedestrian Access Solutions services the commercial and industrial markets with a variety of automatic and manual entrance systems. Horton produces about 35,000 commercial automatic doors, revolving doors, security entrances and windows annually. Products are placed in segments of healthcare, transportation, hospitality, retail and government.
The Position: This position is responsible for translating ideas and market research into strategy to manage the product and portfolio life cycles. Additionally, ensures that a product's services and features meet the needs of the market and the initial design intent of the product. Develops strategies to maintain or increase a product's profit margin over the span of the product life cycle. Stays abreast of competitor activities as well as industry trends and regulatory compliance issues.
- Established overall strategy for delivering sales tools and collateral to the field for sales engagements. Gathered product evidence in the form of benchmarks, demos, case studies, and testimonials.
- Boost internal and external product awareness through websites, events, advertising, and PR.
- Responsible for determining pricing, channel placement, launch and sustained promotion and ongoing changes to product through product life cycle.
- 4 to 7 years of product marketing experience; should include knowledge of manufacturing environment and sales organizations/ channels, preferably in consumer durable or packaged goods
- Business development and product marketing background, with experience developing product plans and strategy work
- Knowledge of processes related to brand marketing, market research, sales training, and field communications
- Computer literate in MS Office products
- Excellent written and oral presentation skills - for both internal groups as well as clients and trade groups/ seminars
- Good problem-solving skills, Six Sigma training a plus
- Flexibility and adaptability
- Action and results oriented
- Persuasive and capable of leading teams with vision and courage of convictions
- Experience in product lifecycle management
- Organizational and leadership abilities and the ability to prioritize multiple projects.
- Excellent communication skills
- Creative thinking skills
- Team spirit and team players, who understand that flying solo is a limiting and isolating choice.
- Process driven and process building
- Problem solving, high curiosity and persistence
- Demonstrated advanced capabilities Microsoft Office, especially in Excel
Education Requirements:
- Bachelor's degree in Business or Engineering. MBA a plus
Physical/Work Environment Requirements:.
- Normal office environment - this is an in-office position
- Moderate travel - 20-30%
- 4 to 7 years of product marketing experience; should include knowledge of manufacturing environment and sales organizations/ channels, preferably in consumer durable or packaged goods
- Business development and product marketing background, with experience developing product plans and strategy work
- Knowledge of processes related to brand marketing, market research, sales training, and field communications
- Computer literate in MS Office products
- Excellent written and oral presentation skills - for both internal groups as well as clients and trade groups/ seminars
- Good problem-solving skills, Six Sigma training a plus
- Flexibility and adaptability
- Action and results oriented
- Persuasive and capable of leading teams with vision and courage of convictions
- Experience in product lifecycle management
- Organizational and leadership abilities and the ability to prioritize multiple projects.
- Excellent communication skills
- Creative thinking skills
- Team spirit and team players, who understand that flying solo is a limiting and isolating choice.
- Process driven and process building
- Problem solving, high curiosity and persistence
- Demonstrated advanced capabilities Microsoft Office, especially in Excel
Education Requirements:
- Bachelor's degree in Business or Engineering. MBA a plus
Physical/Work Environment Requirements:.
- Normal office environment - this is an in-office position
- Moderate travel - 20-30%
- Develop and implement product strategies consistent with company vision
- Work with Director of Marketing to create product plans and roadmaps
- Gather Voice of the Customer input and develop Customer Fitness for Use Criteria
- Develop product requirements and multi-year roadmaps
- Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and end products
- Leading and coordinating with engineering, marketing and other teams
- Identify channels of distribution and brand opportunities for product development, placement and profitable growth
- Determine specifications, production timetables, pricing, and time-integrated plans for product introduction, through launch and commercialization
- Produce and review product requirements documents, including screener (PRD)
- Ensure products and releases are launched correctly and on schedule
- Make creative recommendations to expand product base and vision
- Suggest ways to track product use and impact on end users
- Recommend product extensions to eliminate market barriers and extend sales
- Develop and implement product strategies consistent with company vision
- Work with Director of Marketing to create product plans and roadmaps
- Gather Voice of the Customer input and develop Customer Fitness for Use Criteria
- Develop product requirements and multi-year roadmaps
- Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and end products
- Leading and coordinating with engineering, marketing and other teams
- Identify channels of distribution and brand opportunities for product development, placement and profitable growth
- Determine specifications, production timetables, pricing, and time-integrated plans for product introduction, through launch and commercialization
- Produce and review product requirements documents, including screener (PRD)
- Ensure products and releases are launched correctly and on schedule
- Make creative recommendations to expand product base and vision
- Suggest ways to track product use and impact on end users
- Recommend product extensions to eliminate market barriers and extend sales
