KARCHER
Community Sales Director (Project Management)
The Community Sales Director is a key leadership role responsible for overseeing and leading the sales performance within a community. The primary objective of the role is to achieve targeted sales occupancy and revenue goals. The Community Sales Director plays a crucial role in driving sales success within the community. By providing guidance, support, and inspiration to the local teams, they contribute to achieving targeted sales goals and ensuring long-term business growth.
Essentials Duties
BUILD SALES CULTURE
• Community Sales Culture - Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals.
• Work to "lead through influence"
KNOW YOUR NUMBERS
• Sales Strategy - Develop and implement effective sales strategies and tactics to drive occupancy and revenue
growth in the community.
• Goal Setting - Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
• Performance Monitoring - Regularly monitor and analyze sales performance metrics, including revenue, sales
activities, and pipeline management, to identify areas of improvement and take appropriate actions.
• Sales Forecasting - Develop accurate sales forecasts and collaborate with the Executive Director in the
development of the annual sales budget.
SYNERGIZE
• Sales Support - Collaborate with internal departments to provide necessary support and resources to the team,
ensuring smooth operations and customer satisfaction.
EQUIP AND EMPOWER COMMUNITY TEAMS
• Ambassador Training - Work with ED to host routine Ambassador Training, ensuring all leadership team
members, concierges and other team members are trained in customer service, excellent telephone
etiquette, "walk in" and back up tour support.
MARKET INTEGLLIGENCE
• Market Analysis - Stay updated on market trends, competitor activities, customer needs, and pricing and
provide insights to the leadership team to drive strategic decision-making and effective sales approaches.
• Communicate identified trends and market changes with Executive Director.
SKILLS
• Demonstrated sales closing skills with a consistent record of high occupancy results.
• Collaborative team player able to establish effective working relationships with team members.
• Demonstrated experience in promoting a high level of customer service and hospitality towards and among all
residents, associates, and visitors.
• Self-motivated to accomplish goals with a strong sense of accountability for results.
• Possess an appreciation of seniors and an understanding of the aging process.
• Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Care, and
Independent Living (where applicable), as well as a solid understanding of opportunities and limits of
other levels of care within senior living.
• Strong leadership and coaching skills with a record of successfully managing and motivating others.
• Excellent communication and interpersonal skills to effectively collaborate with internal and external
stakeholders.
• Results-oriented mindset with a focus on achieving sales targets and driving revenue growth.
• Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.
• Proven ability to build and maintain relationships with clients, partners, and stakeholders.
Supervisory Requirements
This position may have supervisory responsibilities that will be given at the discretion of the Executive Director.
Qualification
Physical Demands
To excel in this role, it is crucial for the team member to be prepared for the possibility of working with residents who may exhibit disruptive behavior, including verbal or physical contact issues. The physical demands outlined
below are indicative of those essential for job performance, and reasonable accommodations can be arranged to facilitate individuals with disabilities in carrying out these vital functions. While performing job duties, the team
member will routinely engage in activities such as sitting, standing, walking, using hands to handle and feel, reaching with hands and arms, talking, and hearing. Additionally, there may be occasional requirements for
crouching and lifting items weighing up to 50lbs. The employee's specific vision abilities should encompass the capacity to see both near and far distances.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while
performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
The noise level in the work environment is typically low to moderate.
Additional Information
Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities
to this job at any time. Critical features of this job are described under various headings above. They may be subject
to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended
to describe the general nature and level of the work being performed. They are not intended to be construed as a
complete list of all responsibilities, duties, and skills required of team members in this position.