DIRECTOR OF MARKETING, HYDRATION (Marketing)
Ready to grow with a six-time U.S. Best Managed Company? KENT Consumer Brands Americas is unlocking a bold new opportunity—and we're looking for a dynamic Director of Marketing to lead the way! This is your chance to shape the future of our Hydration product line with innovative strategies that drive growth, spark brand excitement, and make a lasting impact. We're looking for a strategic thinker who thrives on understanding consumer behavior, spotting market trends, and outpacing the competition. If you're passionate about building high-performing teams, cultivating a strong culture, and delivering results—we want to connect with you. This isn't just a role. It's your opportunity to drive real momentum. Are you ready?
- This role will be based in Muscatine, Iowa.
PRIMARY DUTIES & RESPONSIBILITIES:
- Strategy Development: Create and implement marketing strategies that align with business objectives and drive sales growth for the Hydration portfolio of brands and products.
- Brand Management: Oversee brand positioning, messaging, and identity to ensure consistency across all marketing channels.
- Market Analysis: Conduct market research to identify trends, opportunities, and competitive threats. Use insights to inform marketing strategies.
- Campaign Management: Plan, execute, and optimize marketing campaigns across digital, social, and traditional channels.
- Product Launches: Lead the development and execution of product launch plans, including go-to-market strategies and promotional activities.
- Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Partnerships: Build and maintain relationships with key stakeholders, including retailers, influencers, and industry partners.
- Performance Tracking: Monitor and analyze campaign performance metrics, providing regular reports and recommendations for improvement.
- Education: Train the sales team on brand messaging, data-driven sales, strategic plans, marketing plans, and new product introductions. Develop consumer education platforms.
- Collaboration: Work across functions to integrate marketing within the organization, including finance, sales, and research. Set and implement best practices and corporate standards within the Marketing Center of Excellence.
EDUCATION, EXPERIENCE, QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, or a related field.
- 5-7 years of experience in marketing, with a focus on consumer products.
- Proven track record of successful marketing strategy development and execution.
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication and interpersonal skills.
- Passion for health and wellness products.
TRAVEL:
- Varying between 15 – 40% overnight travel.
- This is not a remote work role.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
