Membership Director (Marketing)

The Mylan Park Aquatics & Track Center is seeking an energetic, customer-focused, and results-driven Membership Director to lead membership growth, engagement, and retention strategies. This role is responsible for managing the full lifecycle of the member experience from outreach and onboarding to satisfaction and renewals while ensuring alignment with the centers mission to promote wellness, inclusion, and community.

Essential Duties and Responsibilities

Membership Sales & Outreach

Develop and implement strategic membership sales plans to increase enrollment and engagement across all demographics.Conduct tours, respond to inquiries, and guide prospective members through the enrollment process.Build partnerships with local businesses, schools, and community organizations to promote group memberships and sponsorships.Collaborate with marketing staff to create compelling campaigns, materials, and digital content.

Member Relations & Retention

Foster a welcoming, inclusive environment for all members and guests.Maintain consistent communication with members to solicit feedback, promote programs, and address concerns.Organize member appreciation events, referral programs, and loyalty initiatives.Track and report on key membership metrics including retention rates, satisfaction surveys, and usage trends.

Operational & Administrative Duties

Manage membership database and ensure accuracy of records, payments, and access control.Collaborate with front desk, aquatic, and fitness teams to streamline onboarding and facility use.Ensure all policies and procedures related to membership are up to date and followed.Assist with budgeting and forecasting related to membership revenue.

Qualifications

Bachelors degree in Recreation Management, Business, Marketing, or related field preferred.3+ years of experience in membership sales, customer service, or hospitality, preferably in a recreational or fitness facility.Strong interpersonal and communication skills.Demonstrated ability to lead initiatives, manage projects, and meet performance goals.Familiarity with CRM or membership management software.

Work Environment

Office environment/fitness center environmentNon-smoking environmentModerate to loud noiseEvening/Weekend work responsibility as requiredWork within a non-smoking environment

Physical Demands

Sitting at desk or table for at least 60% of the work day

Standing or walking for at least 40% of the work day

Repetitive wrist, hand, or finger movement (while operating computer equipment)

Bending, stooping

Eye-hand coordination (keyboard typing)

Hearing and talking

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.