Director, Product Marketing - Hexagon BSI (Finance)

This strategic role will lead the development and execution of product marketing initiatives that drive awareness, engagement, and adoption of Building Solutions services. You'll be responsible for crafting compelling product messaging, creating go-to-market strategies, and collaborating across departments to align product positioning with business goals. You'll act as a key connector between product, sales, and marketing, using insights from market research and customer feedback to inform campaign development and optimize performance. This is a hands-on leadership opportunity ideal for a data-driven, creative marketer with experience in B2B SaaS and AECO technology.

Responsibilities:

• Own and execute go-to-market strategies for new products and features, ensuring alignment from awareness to retention
• Develop clear product positioning, messaging, and use cases across a diverse portfolio
• Conduct market, competitor, and customer research to identify trends and opportunities
• Build and maintain detailed buyer and user personas, tracking behavior and decision-making processes
• Collaborate with sales and account teams to develop enablement tools, talk tracks, and playbooks
• Support the creation of thought leadership content to elevate brand authority
• Track key performance indicators for product marketing initiatives and optimize based on results