Marketing Strategist, Lifecycle (Marketing)
At BH Management Services, we are committed to creating value. We acquire, improve and manage apartment communities, and our success in this endeavor is evidenced by our growth from a start-up firm in 1993 to one of the largest multi-family management companies in the nation. BH understands that great customer service is what keeps residents satisfied, and that great service comes from engaged, happy and well-trained team members.
In 2018 and 2017, BH was ranked as one of FORTUNE magazine and Great Place to Work's "Best Workplaces for Women." BH was also ranked in 2018 and 2020 as one of the "Best Workplaces for Millennials.” In addition, in 2019, BH was named to the 100 “Best Workplaces for Diversity.” We continue to recognize that we are only as strong as each individual employee and we value our employees by providing a strong benefit package:
- 3 Weeks of Paid Time Off
- Medical/ Dental/ Vision
- 401(k) + company match
- Birthday Paid Day Off
- BH Gives Back (Paid Volunteer Time Off)
- 13 Paid Holidays
- BH Paid Leave
- Sabbatical
- Education Reimbursement
- Employee Assistance Program
The Lifecycle Marketing Strategist will play a key role in driving resident engagement, satisfaction, and long-term retention. You will develop and implement data-driven strategies to enhance customer loyalty, improve retention rates, and foster brand advocacy. Collaborating with cross-functional teams, you will create and manage programs, campaigns, and initiatives designed to deepen relationships with residents while analyzing their effectiveness to ensure maximum ROI.
Essential Job Functions:
- Analyze customer data to identify trends, behavior patterns, and engagement triggers, building actionable insights that enhance both resident and prospect experiences.
- Vet and explore potential strategic partnerships and program enhancements to create unique offerings that drive engagement and advocacy.
- Create detailed reports on program performance, retention rates, and overall marketing effectiveness, with recommendations for optimization.
- Build and scale prospect nurture programs that guide potential residents through the leasing funnel with personalized messaging, content, and touchpoints.
- Develop and refine creative campaigns that align with BH's brand values, fostering deeper emotional connections with residents and prospects.
- Develop personalized retention marketing initiatives including automated email sequences, SMS campaigns, in-app notifications, and community engagement events to reduce turnover.
- Collaborate cross-functionally with marketing, operations, leasing, and analytics teams to align loyalty, retention, and nurture programs with company-wide objectives.
- Implement digital and in-person engagement strategies to highlight value-added services and features within each community, increasing resident satisfaction.
Minimum Qualifications/Skills:
- 3+ years of experience in program marketing, product marketing, or digital marketing.
- Experience using CRM and marketing automation software, (Salesforce/Pardot, Oracle/Eloqua, Hubspot, Constant Contact, Mailchimp, etc.) to drive engagement through marketing campaigns.
- Excellent judgement and quick decision-making skills.
- Proficient in data analysis tools such as Excel, Google Analytics, or similar platforms.
- Ability to use statistical analysis to draw conclusions from data and communicate findings to non-technical audiences.
- You are comfortable with work being request driven and thrive in an environment where each day could bring something different to analyze.
- Detail oriented with strong organizational skills.
- Strong project management skills are required. You are comfortable with task management, achieving deadlines, understanding dependencies, and organizing project plans through completion. Bonus points if you have used tools such as Asana, Monday, and Trello.
- Experience in loyalty, retention marketing, or email marketing, preferably within multifamily housing, hospitality, or subscription-based industries.
Competencies:
Core
- Communication
- Customer Focus
- Teamwork and Collaboration
- Embrace Evolution
- Inclusion
Functional (level 2)
- MARKETING & BRAND MANAGEMENT
- INITIATIVE
- DATA ANALYSIS & INTERPRETATION
Work Schedule: Monday-Friday (work schedule may vary). Some overtime may be required and ability to work extended hours including “on-call” and/or participate in a rotating “on-call” schedule as needed to meet business needs.
All BH employees are expected to conduct themselves in a professional manner at all times, perform the tasks delegated by supervisors, and observe and support the company's policies and procedures
BH/B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH/B.HOM a better place to work and live. Our posted compensation reflects the cost of talent across multiple US geographic markets. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.
